In the Forrester survey, "The Creative Dividend - How Creativity Impacts Business Results," 82 percent of executives agree that companies benefit from creativity and more than half of all respondents set goals attached to creative outcomes.
From agriculture and manufacturing to food and finance, there's barely an industry or business that doesn't benefit from adopting creative methodologies and metrics. In fact, the Forrester study found that "companies that embrace creativity outperform peers and competitors on key business performance indicators, including revenue growth, market share, and talent acquisition."
How can you operate more creatively as an organization? Join us for the next Padilla POV where we will look at how the business of creativity can reinvigorate your organization, and build, grow and protect its position in the marketplace. Whether a business of one or a multinational organization, creativity helps influence every aspect of your operation from people to product.
Our POV panelists work in varied industries but all have experience developing creative solutions to business challenges. During our conversation with these industry leaders, we'll share stories of the power of creativity and how you can apply them to your business.
Anne is CEO and founder of Long Table Hospitality and The Lynhall. After working for years as a lawyer, Anne opened The Lynhall in 2016. She's successfully created a space that serves as a market-inspired restaurant, event space, studio and incubator kitchen.
Tim is the director of content and production at Land O' Lakes with over 25 years of experience in branding and production. His curiosity, leadership and fascination with storytelling have helped him drive strategy for brands including Thrivent, Harley-Davidson and Goodyear.
Zoë is a pastry chef, baking influencer and author of eight cookbooks. She has been teaching and baking for over 20 years, and her creative recipes have been featured in The New York Times, NPR, The Washington Post, TODAY and more.
Heath is CCO at Padilla. Over the course of his 20 years of experience, he has created creative and media campaigns for brands around the globe. He's brought his boundless passion for the possible to Mayo Clinic, Olay, General Motors, Betty Crocker and many more.